AI Summer Course for Primary & Secondary School
Course Title: AI & Entrepreneurship
Course Duration: 10 Sessions
Course Introduction:
Welcome to the AI & Entrepreneurship Course for beginners! In this course, we’ll explore how Artificial Intelligence (AI) can be used in entrepreneurship, specifically focusing on marketing. Over 10 sessions, students will learn about different AI tools and how they can assist businesses in various marketing activities. Each session, we’ll dive into a new topic, conduct hands-on exercises using AI tools, and reflect on our learning. Get ready to embark on an exciting journey where creativity meets technology, and entrepreneurship meets AI!
Course Objectives:
Understand the fundamentals of entrepreneurship and marketing.
Explore the potential applications of AI in business and marketing strategies.
Gain hands-on experience using different AI tools to enhance various aspects of entrepreneurship.
Develop skills including critical thinking, problem-solving, and creativity, through interactive exercises and activities.
Course Structure:
Over the course of 10 sessions, students will delve into different topics related to entrepreneurship and marketing, each paired with a corresponding AI tool for practical application. From conducting market research to creating marketing materials and multimedia content, students will learn how AI can revolutionize traditional business practices and empower them to become future innovators and leaders.
Course Outline:
Session 1: Exploring AI in Marketing
Session 2: Leveraging AI for Market Research
Session 3: Crafting Marketing Pitches with AI
Session 4: Designing Branding Materials with AI
Session 5: Creating Marketing Videos with AI
Session 6: Crafting Catchy Jingles with AI
Session 7: Enhancing Marketing Videos with AI Editing
Session 8: Creating Marketing Material with AI
Session 9: Extending your brand’s reach to International Customers
Session 10: Reflecting on Our AI Entrepreneurship Journey
Session 1: Let us learn what is Generative AI, and how it can help you
Overview: We’ll learn how Gen AI works, and how it is being used in everyday life.
Exercises:
1. We’ll talk about what is Generative AI and Synthetic Media, and how it can create things for us.
2. We’ll watch videos or see examples of AI in marketing.
3. We’ll think of ideas for how AI could help different businesses with their marketing.
Learning Outcome: By the end of the session, we’ll understand how AI can be useful for marketing and think of ways it could help businesses.
Watch the two videos of Sophie talking about AI, AGI, and LLMs
Session 2: Let us help a business in their marketing using AI
Overview: We’ll use an AI tool called Mylensi.ai to do market research for a business.
Exercises:
1. We’ll learn how to use Mylensi.ai to find out what people like and what they want to buy.
2. We’ll pretend we’re helping a business and use Mylensi.ai to learn about their customers.
3. We’ll look at the information we find and talk about what it means for the business.
Learning Outcome: By the end of the session, we’ll know how to use Mylensi.ai to help businesses with their marketing by learning about their customers.
Session 3: Create a marketing pitch using ChatGPT
Overview: We’ll use ChatGPT to help us write marketing pitches.
Exercises:
1. We’ll learn how ChatGPT can write sentences and paragraphs based on what we tell it.
2. We’ll pretend we’re making a commercial for a product and use ChatGPT to help us write what we want to say.
3. We’ll share our pitches with each other and make them even better.
Learning Outcome: By the end of the session, we’ll know how to use ChatGPT to help us write marketing pitches and make them sound good
Session 4: Create marketing posters use Leonardo.ai
Overview: We’ll learn about making posters for marketing using a tool called Leonardo.ai.
Exercises:
1. We’ll talk about why posters are important for advertising and what makes them look good.
2. We’ll learn how to use Leonardo.ai to design posters with pictures and words.
3. We’ll make posters for different things we want to sell or tell people about.
Learning Outcome: By the end of the session, we’ll know how to use Leonardo.ai to make posters for marketing and understand why they’re important.
Watch how Sophie used another AI tool called Looka to create a brand for her business
Session 5: Learn how to animate your posters using Runway.ml
Overview: We’ll learn how to make animate your posters using Runway.ml
Exercises:
1. We’ll talk about why animated posters are good for showing people things and how they can help sell stuff.
2. We’ll learn how to use Runway.ml to make videos with pictures, music, and words.
3. We’ll make videos about different things we want to tell people about.
Learning Outcome: By the end of the session, we’ll know how to use Runway.ml and to make videos for advertising and understand why videos are important.
Session 6: Create a jingle using Uberduck.ai
Overview: We’ll learn how to make catchy songs for advertising using a tool called Uberduck.ai.
Exercises:
1. We’ll talk about why songs are good for making people remember things and how they can help sell products.
2. We’ll learn how to use Uberduck.ai to make short songs called jingles.
3. We’ll make jingles for different things we want to sell or tell people about.
Learning Outcome: By the end of the session, we’ll know how to use Uberduck.ai to make jingles for advertising and understand why songs are important.
Session 7: Create a video using Invideo.io
Overview: We’ll learn how to make more videos for advertising using a tool called Invideo.io.
Exercises:
1. We’ll learn how to use Invideo.io to make videos with pictures, music, and words.
2. We’ll make videos about different things we want to sell or tell people about.
3. We’ll talk about how to make videos that look nice and tell people what we want them to know.
Learning Outcome: By the end of the session, we’ll know how to use Invideo.io to make videos for advertising and understand how to make them look good.
Session 8: Creating Marketing Material with AI
Overview: We’ll explore various AI tools to create diverse marketing materials like videos efficiently.
Exercises:
- We’ll discuss the importance of AI in generating marketing materials such as social media posts, and blog content.
- We’ll explore different AI-powered tools such as Fliki to create marketing content.
- We’ll practice using these tools to design sample marketing materials for specific products or services.
Learning Outcome: By the end of the session, participants will be proficient in using AI tools to create engaging marketing materials tailored to their target audience.
Session 9: Extending your brand’s reach to International Customers
Overview: We’ll discuss strategies and tools to expand your brand’s presence and appeal to international customers using AI.
Exercises:
- We’ll explore the importance of understanding cultural differences in international marketing.
- We’ll discuss AI-powered translation tools such as Heygen and their role in overcoming language barriers.
- We’ll brainstorm ideas on how to adapt existing marketing materials to resonate with international audiences.
Learning Outcome: By the end of the session, participants will have the knowledge and tools to effectively extend their brand’s reach to international customers by using AI translators for adapting marketing content.
Session 10: Let’s talk about everything we learned
Overview: We’ll talk about everything we’ve learned in the course.
Exercises:
1. We’ll talk about all the things we’ve done and learned about AI and marketing.
2. We’ll share what we liked and what we found interesting.
3. We’ll think about how we can use what we’ve learned in the future.
Learning Outcome: By the end of the session, we’ll remember all the things we’ve learned about AI and marketing and think about how we can use them in the future.
