Course Objectives:
Understand the fundamentals of entrepreneurship and marketing.
Explore the potential applications of AI in business and marketing strategies.
Gain hands-on experience using different AI tools to enhance various aspects of entrepreneurship.
Develop skills including critical thinking, problem-solving, and creativity, through interactive exercises and activities.
Course Structure:
Over the course of 10 sessions, students will delve into different topics related to entrepreneurship and marketing, each paired with a corresponding AI tool for practical application. From conducting market research to creating marketing materials and multimedia content, students will learn how AI can revolutionize traditional business practices and empower them to become future innovators and leaders.
Course Outline:
Session 1: Exploring AI in Marketing
Session 2: Leveraging AI for Market Research
Session 3: Crafting Marketing Pitches with AI
Session 4: Designing Branding Materials with AI
Session 5: Creating Marketing Videos with AI
Session 6: Crafting Catchy Jingles with AI
Session 7: Enhancing Marketing Videos with AI Editing
Session 8: Creating Marketing Material with AI
Session 9: Extending your brand’s reach to International Customers
Session 10: Reflecting on Our AI Entrepreneurship Journey